The Six Sells Podcast AI and the Future of Work with Tomas Forsbäck on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tomas Forsbäck, who is the CEO and Founder of ReadPeak.
ReadPeak have helped over 1,000 brands to make native advertising a strategic part of their marketing through their innovative platform. Described as a ‘rock star founder’ by his peers Tomas is an entrepreneur who has set himself a mission to prove that with the right technology native advertising can beat social media platforms in conversion rates.
Here are some of the topics we discussed in this episode.
Advantages of startups adopting new AI ad tech
Strategic and tactical AI approaches
Fitting into the new AI world to look at how your business needs to evolve
Thinking about what an AI driven market will look like in 5 years time
The importance of coding with AI
How your education will change to adapt to this skills shift
Coders as architects and their new emerging job roles
The explosion of apps in a noisy marketplace
Planning for a future that is vastly unpredictable
The Open Web, publishers and advertising
Changing models - what needs to change in an AI world
What social media have done really well in marketing
The reach and frequency argument
Attentive reach and frequency and outcomes
The importance of the ad experience and integrated placements
Going beyond the impression based model
Native content blending in to stand out
The impact of audible books and the impact of A/B testing
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 125 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.
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Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.