two & a half gamers Frozen City vs Whiteout Survival, ad monetisation potential, UA, creatives & GD review (#56)
This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg
Youtube: https://youtu.be/ON3hmNokPfQhttps://youtu.be/ON3hmNokPfQ
Agenda
00:00 Intro
00:15 Chit-chat (nothing important, you can skip this)
05:20 Century games intro
09:15 Frozen City ad monetization update
11:21 Felix is heartbroken
13:41 Frozen City making about $1mil ad revenue/month
14:20 Felix gives ad placements suggestions
15:08 How much more could they be earning?
16:20 Double placements during weekends
17:00 Negative nancy dresses up as a detective
21:08 Felix's wet ad revenue dream in 4x games starts
25:00 Whiteout Survival UA epic intro
25:43 Soft launch dates of Frozen City & Whiteout survival
28:31 Unity Square videos beta? Pls, pls, pls. Can I get in?
29:30 Top 10 Geos revenue wise
30:31 Retention KPIs
32:43 UA is dead? How come they get so many users on iOS?
34:50 Whiteout survival creative strategy
38:50 Game design intro
42:00 Wait, wait, wait, wait?! Is this a 4X game?
44:11 Smooth transition from idle game to 4X
45:25 Where are the ads?
47:34 Chef's Kiss
50:07 Baloon mechanic, pure genius
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Frozen City post-IDFA global launch UA case study
https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/