Tashaya Singleton and Repurposing Content – PTC 413

Nov 5, 2022

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Are you using your podcast content in the most efficient and effective way?

TAYLOR SWIFT

An artist like Taylor Swift will monetize her music in multiple ways.

She creates her content by writing and recording the song. That's just the start.

Taylor's record label then sends the song to radio stations to get played. This creates more attention and demand for the song.

She just released her new album "Midnight". Weeks before the album was released, she was teasing it across her social media platforms.

Taylor even did a bit on Thursday night NFL football to promote the album, which got her on television.

The album was released at Midnight to great fanfare. At 3am, Taylor released a special edition of the album with additional tracks as a surprise for her fans.

The content then gets repurposed across many other platforms.

Video go on YouTube and the video channels. Taylor plays the songs live in concert to thousands of fans at every show.

There is merchandise, limited edition versions, digital versions, sheet music of the songs, licensing for commercials and movies, and a variety of other things.

Taylor Swift creates the content once. She then repurposes it across many platforms in a variety of ways.

YOUR CONTENT

You can do the same with your podcast content.

Begin by recording your podcast on video. You can post this on YouTube. Snippets of the video make great social posts and audiograms.

Strip the audio from the video for your podcast.

A transcription of the podcast can be used as a blog post. You can use the outline of your show for show notes if you don't have a full transcription.

From the show notes, grab a few great quotes to use a quote cards across social media.

After you have a few dozen videos created, you could even curate some of your best stuff into a course. This helps listeners avoid searching all of the episodes to find the specific parts.

The key here is to do the work once and use it everywhere you can. You have a greater impact without much increase in your workload.

PODCAST HELP

You might be saying, "Erik, I barely have time to create the podcast each week. Where am I going to find time to repurpose it everywhere?"

Let me help.

I have launched the Podcast Profits Concierge to take this work off of your plate.

In the Podcast Profits Concierge, we will perfect your podcast messaging to land your next client in 30 days - investing just one hour a week.

You and I will work together to craft your content through coaching and land your next client quickly. And, my team will handle all the production of your content.

Look, can't continue to suffer financially by wasting time on an ineffective podcast that isn't attracting clients.

Podcasters tell me, "I can't keep pumping money and time into this podcast without seeing any results."

I'm here to help you with both. Let's create a steady flow of clients for your business while reducing the amount of time you spend on the podcast.

You want to have more impact by spending more time with clients and less time creating quote cards and posting YouTube videos.

That's what the Podcast Profits Concierge will do for you. We edit your audio, edit your video, post your show to your host, publish it on YouTube, create your SEO-rich show notes, build your social assets, and so much more.

More importantly, I work with you to craft exquisite content that will grow your business.

LET'S TALK

There are only a few slots for the Podcast Profits Concierge. At this time, we simply can't coach every coach and produce every podcast at this level.

I'll take the right podcasters into the program.

If you'd like to discuss the Podcast Profits Concierge to see if it's right for you, go to www.PodcastTalentCoach.com/ErikCalendar and schedule a time to chat.

You and I will determine where you are today, what you're trying to accomplish, and if you are right for the Podcast Profits Concierge.

It is possible for you to land more clients and spend less time. What would that do for your business?

How would your life change if you have more business and more time?

Can you see what is possible? Let's talk about making that happen for you.

Head to www.PodcastTalentCoach.com/ErikCalendar and schedule a time to chat.

TASHAYA SINGLETON

I want to share with you my conversation with Tashaya Singleton.

Tashaya hosts the "Secrets of Earning Money" podcast, and she is looking to repurpose her content on a variety of platforms.

The "Secrets of Earning Money" podcast focuses on sharing tips, expertise, books and thoughts in the areas of business, money and mindset so you can take control of your personal financial economy and life.