How to maximise your impacts with Shannon Wherrett & Sophie Renton

As the times continue to change, expectations among consumers are shifting. Our research shows that people want to know what positive differences organisations are making. Enter social impact.

Social impact is more than describing the activities an organisation does. It is the outcome of that work, and the changes that have occurred because of it.

While 'social impact' isn’t a new term, we have noticed an increase in organisations and particularly not-for-profits responding to it.

In today’s episode, our host, Ashley Fell sits down with fellow McCrindle colleagues, Shannon Wherrett and Sophie Renton to delve into what social impact is, why it is important and how organisations can utilise it, to engage with their stakeholders.