The Duct Tape Marketing Podcast Four Pillars for Social Selling
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Nov 13, 2025 Join Lorenzo Johnson, a LinkedIn expert and partner at SociallyIn, as he unpacks the four pillars of social selling that drive results. Discover how to enhance your LinkedIn presence, improve your SSI score, and create engaging content that cuts through the noise of generic AI posts. Lorenzo stresses the power of authentic engagement and the importance of video in building trust. He also shares the significance of long-term strategies over quick wins, providing practical tips to optimize your profile for future success.
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Prioritize Audience Quality Over Size
- Target and nurture a quality audience rather than chasing follower counts.
- Avoid mass automation that signals low-quality outreach and reduces impressions.
Engage Thoughtfully, Not Passively
- Actively comment, share with captions, and engage on others' posts to boost 'engaging with insights'.
- Small actions like adding a caption or thoughtful comment increase platform signals.
Nurture Real Relationships
- Build trusted relationships through back-and-forth interactions like DMs, endorsements, and comment replies.
- Don't rely solely on posting; proactively nurture connections.