#537 - Daniel Portrait | How Kamp Grizzly Lands Apple, Adidas & Uber Eats Work

Daniel Portrait, founder of Camp Grizzly, breaks down how the agency evolved from a small Portland studio into a global creative partner for brands like Apple, Adidas, Uber Eats, HBO, and Amazon.
In this conversation, he explains how Camp Grizzly grew over 20+ years into an 80+ person agency and how their approach to experiential marketing and IRL activations has become central to modern advertising.
He shares why brands are investing more in real-world moments that scale digitally, along with the thinking behind campaigns like Uber Eats’ Halloween film.
Daniel also gets into what agencies need to win in a creator-driven, AI-influenced industry, why “joy” is becoming a KPI, and what he looks for when hiring the next generation of creatives.
Throughout the episode, he shares lessons from working with top brands and why having a strong point of view continues to separate great creative work from the rest.

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