Content, Briefly Dock: Eric Doty on automation, learning new skills, and LinkedIn superstardom
In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.
This episode is brought to you by our friends at Lettuce.
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Timestamps:
00:00 Intro
02:05 Who is Eric Doty?
02:36 What’s Dock?
03:40 LinkedIn, networking, and moderating Superpath's community.
08:59 Eric’s LinkedIn strategy.
11:21 Building different ‘muscles’ on side projects.
12:59 Build in public.
15:04 Overview of Dock’s content initiatives.
17:37 Dock’s podcast and its role in Dock’s content strategy.
21:10 Building a content library.
24:23 ‘Permissionless Co-Marketing’.
25:29 Automating the podcast production.
27:11 Is building a podcast worth it?
29:12 The skillset of content marketers is changing.
32:50 Content team structure at Dock.
33:47 Synergy between different departments.
37:29 Changes to the content strategy based on working with sales.
40:45 PLG sales motion at Dock.
42:09 Learn more about Eric and Dock and get in touch.
43:28 Outro
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Useful Links:
Website: https://dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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