#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption

What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing?

Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security.

Today, we're going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional roles and processes. Success is no longer just about having the best tech stack; it’s about forging a strategic partnership between the CMO and IT leaders to balance innovation with governance, and productivity with security.

To help me discuss this topic, I'd like to welcome, Renu Upadhyay, Chief Marketing Officer at Omnissa.

About Renu Upadhyay

Renu Upadhyay is SVP & CMO at Omnissa, leading global marketing strategy, demand generation, product and solution marketing and brand to establish Omnissa as the leading digital work platform company.

Renu is an experienced technology marketer with a deep understanding of products, industry, and customers spanning mobile, wireless networking and collaboration solutions across large and mid-size organizations.

Prior to Omnissa, she served as vice president of Marketing for VMware’s End-user Computing (EUC) business. In that role, she led marketing strategy and was responsible for customer messaging, demand, content marketing, sales and technical enablement, and product pricing strategy. She oversaw marketing programs and campaigns for EUC’s comprehensive portfolio of solutions including employee engagement programs.

Prior to VMware, Renu held senior product marketing roles at leading companies including Good Technology, Cisco Systems and AT&T Wireless.

Renu Upadhyay on LinkedIn: https://www.linkedin.com/in/renuupadhyay/

Resources

Omnissa: https://www.omnissa.com/

Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/

Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company