102: Exploring your offers: Interesting or investable?

Today on Uncommon Couch, I want to dig into a topic that I've seen pop up again and again from many of the clients I've coached. That involves creating an offer that's sellable and interesting to their ideal clients vs. something that sounds interesting to the business owner.

Too often I've seen clients create offers that they think sounds intriguing, but their potential clients don't see the obvious value in what they offer. They just don't see the potential results or the topic isn't salient to them.

The last thing that I want is for you to create hours creating an offer that doesn't sell. Trust me, I know because I've been there and it is maddening. In order to invest in a solution, people have to have enough angst, or struggle associated with the problem. If their problem isn't a big enough deal, they're just not going to invest in it. Your perfect offer should be valuable, results-oriented, and sellable to your clients.

What you'll find in this episode:

• Why some offers don't sell
• Why angst is important when selling offers
• Tips for coming up with an offer that people want
• Making sure your personality is included in your offer
• The "know, like, and trust" factor
• The trial and error process involved with selling
• How to test your topic
• Tips for dealing with perfection

For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast

If you're ready to create your unique core offer, join my Aligned Offers program: https://self-healthcoaching.thrivecart.com/aligned-offers-workshop-series/ The Uncommon Couch is a show for trailblazing entrepreneurs and change makers who are ready to transform how they think about business growth. It's a place to explore the evolving edge of business and consciousness and to dive into the psychological and energetic side of entrepreneurship. If you enjoyed this show, make sure to follow the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!