#281: Let's Talk Pinterest, Interview with Julia Bocchese

In this episode, I’m diving into a platform that many of us love as consumers but find totally intimidating as business owners: Pinterest.

I’ll be honest—I’ve personally dipped in and out of Pinterest for years, but it always felt like a heavy lift. However, for my clients with visually stunning products—like jewelry, home decor, or design services—it is a goldmine. Joining me today is Julia Renee, an SEO and Pinterest expert, to explain why we need to stop thinking of Pinterest as social media and start treating it like the powerful search engine it actually is.

Key Takeaways

• It’s Not Social Media: Unlike Instagram or TikTok, Pinterest isn’t about showing up daily or dancing on camera. It’s a visual search engine where users go with a specific intent to find, plan, and buy.

• The Power of Keywords: Because it’s a search engine, your success depends on keywords. I learned that putting keywords in your pin titles, descriptions, and even as text overlays on your images is what helps Pinterest read your content and show it to the right people.

• Play the Long Game: Pinterest is evergreen. A pin you post today can drive traffic to your site for months or even years. While it takes about 3–6 months to see significant momentum, that traffic compounds over time.

• The One-a-Day Rhythm: You don’t need to be on the platform 24/7. Julia suggests starting with just one pin per day. The best part? You can use a scheduler like Tailwind to batch a whole month of content in a few hours and then walk away.

• Shopify Integration: If you’re on Shopify, you can connect your store directly to Pinterest. This automatically updates your prices and product details, making it a seamless experience for shoppers.

Strategic Tips for Product Owners

"Think about what people are searching for around your product, not just the product itself."

Julia shared a brilliant tip for those of us with unique items: Use blog posts. If you sell a specific jewelry line or a niche skincare product, write a blog post like "10 Great Gifts for Mother’s Day" or "How to Style Layered Gold Chains." Pin those blog graphics to catch people who are looking for inspiration, then lead them straight to your shop.

Connect with Julia:

Website: https://juliareneeconsulting.com/
LinkedIn: https://www.linkedin.com/in/julia-bocchese/
Instagram: https://www.instagram.com/juliareneeconsulting/

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