Working Hard with Grace Beverley

Ep.128 Everything I Wish I Knew When I Was Starting A Business (From World-Renowned Founders of Whoop, Refy, Odd Muse etc)

30 snips
Mar 3, 2025
Guest
Will Ahmed
Will Ahmed, founder of Whoop, shares profound business insights drawn from his entrepreneurial journey. He discusses the emotional rollercoaster that comes with building a startup, emphasizing resilience and self-reflection. Ahmed highlights the significance of strategic decision-making and product development, while also shedding light on community engagement as a key branding strategy. Listeners gain valuable advice on navigating the challenges of early entrepreneurship and maintaining authenticity in a competitive landscape.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

First Manufacturer

  • Your first manufacturer may not be your lifetime manufacturer.
  • Be open to exploring different options as your business grows.
ANECDOTE

Deciem's 10 Brands

  • Nicola Kilner's company, Deciem, launched 10 brands before The Ordinary.
  • The Ordinary, their most successful brand, was initially meant to boost another brand.
ADVICE

Product as Marketing

  • Use product design as marketing by creating distinctive features.
  • Candace Nelson's 'modern dot' on Sprinkles cupcakes helped customers instantly recognize the brand.
Get the Snipd Podcast app to discover more snips from this episode
Get the app