Leveling Up with Eric Siu Rank Your Website on Google AND on LLMs, Complete Playbook
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Nov 12, 2025 Dive into the world of AEO versus classic SEO and discover the secrets to ranking high in AI overviews. Learn about the importance of listicles and how to engage with relevant authors to increase visibility. Uncover which citation sources are favored by AI models and how to enhance your community presence using forums. Eric shares tips on creating comprehensive guides, optimizing for conversational keywords, and the ongoing relevance of technical SEO and backlinks. Plus, find out how AI workflows can revolutionize your content production!
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Publish Complete Bottom-Funnel Guides
- Create bottom-funnel, transactional guides and add FAQs to pages to provide complete answers that convert.
- Use ClickFlow-style workflows to add FAQ blocks and comparisons that increase chances of appearing in AI overviews.
Add Unique Human Insights
- Add original human insights, case studies, and testimonials to pages so AI can surface unique, credible information.
- Avoid generic machine-style content and inject real stories and data to stand out in answer results.
Target Conversational Queries
- Optimize main pages for conversational, long-form questions so LLMs can pick up likely follow-ups and overviews.
- Also build brand mentions and collaborations to keep your brand visible across the web.