We Live to Build You're Killing Your Business By Only Marketing to Existing Customers
Your obsession with high ROI might be secretly harming your company's long term growth. In this interview with Brook Shepard, CEO of Mason Interactive, we discuss the core reason why You're Killing Your Business By Only Focusing on Existing Customers. Brook explains how an over reliance on existing customers leads to a death spiral. He also reveals the number one sign of a sophisticated founder and how to grow your brand during economic uncertainty. This is a must watch for any founder or marketer. Check out the company: https://masoninteractive.com
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📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)
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▶ Get my eBook free - https://welivetobuild.com/network
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📈 WORK WITH ME
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▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook
▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call
▶ Startup Fundraising: https://welivetobuild.com/fundraising
▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship
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👀 CONNECT WITH SEAN
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▶ LinkedIn: https://linkedin.com/in/seanweisbrot
▶ Inquiries: welivetobuild@gmail.com
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🕒 CHAPTERS
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00:00 - The Mindset of a $30M Agency CEO
01:17 - The Real Satisfaction of Growing Brands
01:36 - Why I Still Work 14-Hour Days at 49
04:00 - "It's Not My Job To Do What a Client Asks"
05:27 - How to Adapt When Your Old Strategies Die
07:18 - Grow 90% in a Downturn (The COVID Lesson)
10:18 - The #1 Sign of a Sophisticated Founder
20:55 - The "Efficiency Death Spiral" That Kills Businesses
21:42 - Final Advice: Pick Yourself Up & Go
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