The Agency Growth Podcast Scaling With Boring Services | Episode 195
Feb 20, 2026
They argue that simple, repeatable services drive sustainable agency growth more than flashy, complex offers. They debate realistic uses and limits of AI automation in agency work. They cover scalable upsells like Local Service Ads and email marketing, plus operational changes that boost retention and make services easier to deliver.
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Choosing Team Stability Over A Marginal Pro Spot
- Jake tried out for a Chicago pro paintball team, barely missed and chose to stay with his Kansas City semi-pro team.
- He preferred the KC coach and organization stability over a marginal pro roster spot.
Scale By Selling What Clients Actually Ask For
- Agencies scale more reliably by selling simple, repeatable services clients actually ask for rather than chasing trendy offers.
- Jake and Cody saw real growth from basics like websites, SEO, PPC, and LSAs instead of AI-first pitches.
Raise Onboarding Capacity Before Scaling Sales
- Increase onboarding capacity and build proven, sticky upsells before doubling down on scale.
- Cody increased onboarding by 50% and prioritized upsells with historical month-to-month retention before pitching them widely.
