Episode 56: Product Development Secrets with Claire Suellentrop

This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.

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Show Notes

• Love Your Customers — Claire's company
• Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
• Calendly — Claire's previous company where she worked as Director of Marketing
• Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire
• Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious)
• Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking)
• Websites that Convert — Claire's upcoming book (launching April 17)
• The UI Audit — Jane's book on designing web applications
• Zencastr, Skype, Zoom — tools for conducting customer interviews
• Rev.com — Claire's favorite transcription service
• The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness
• Basecamp, Calendly, Tiny Reminder — software products we're talking about
• Samuel Hulick — the guru of user onboarding
• The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels
• Traction — a book by Gabriel Weinberg and Justin Mares
• Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages)
• Sign up for Claire's mailing list at Love Your Customers
• Follow Claire on Twitter: @ClaireSuellen

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