From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns

New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.

• Written and narrated by Tom Webster
• Edited by Bryan Barletta and Gavin Gaddis
• Audio editing by Gavin Gaddis

Find the full article here on Sounds Profitable.