
The Side Hustle Show 651: How to Make Money on LinkedIn
90 snips
Jan 16, 2025 Joe McKay, Founder of The Thought Follower newsletter, has successfully built a multi-six-figure business as a LinkedIn ghostwriter. He shares essential strategies for making money on LinkedIn, including the three critical types of posts: awareness, educational, and offers. Joe emphasizes the significance of strategic connections and avoiding common mistakes. He also discusses leveraging AI to enhance productivity and personalizing outreach efforts, making this an invaluable resource for aspiring side hustlers.
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Authenticity on LinkedIn
- Joe finds success on LinkedIn by sharing authentic stories about challenges and failures.
- This resonates with audiences tired of overblown positivity and builds trust.
Optimizing Post Format
- Avoid external links in LinkedIn posts as they can negatively impact reach.
- Use images and videos, especially short-form videos, to increase engagement.
Posting Frequency
- Post on LinkedIn three times a week, ideally Monday, Wednesday, and Friday mornings.
- Schedule posts in advance to maintain consistency and free up time.



