Destination Marketing Podcast 421: Letting Visitors Tell the Destination’s Story with Gavin McKenna
Adam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast’s destination marketing, and why he believes DMOs need to move beyond “digital brochure” websites. They dive into Visit Belfast’s bold launch of the UK’s first social-first destination website, built around UGC, personalization, and a feed-like experience that mirrors how travelers discover places on TikTok and Instagram. Plus: how Belfast leverages screen tourism (from Game of Thrones to Titanic) in a way that stays authentic to the destination brand.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
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