#122 Hairification: How Jordan Mylius Sold His Brand Nationwide Before Having a Product

How do you actually get a buyer’s attention and convince them to put your brand on shelves nationwide?

 

In this episode, Jordan Mylius shares exactly how he did it. From buying a tanning salon at just 21, to helping Bondi Sands expand into thousands of doors, to launching Hairification, a haircare brand that landed in Coles, Woolworths, and Priceline in under two years and is on track to turn over $20M, Jordan knows what it takes to win in retail.

 

He dives into the sales tactics buyers cannot ignore, how to pitch a brand with zero product and still secure a national rollout, and why the hardest part is not getting stocked, it is selling through. Jordan also shares the story behind a viral TikTok campaign that took Hairification from a concept to a shelf favourite and why listening more than speaking can make all the difference in closing a deal.

 

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Jane Lu: @thelazyceo

Stay updated with Jordan: @mistermylius

Follow Hairification! @hairification_haircare

 

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