The Andrew Faris Podcast 9 Takeaways From Running Meta Ads For 8-Figure Brands In 2025
Jan 1, 2026
This discussion delves into the critical issues of ad spending efficiency for ecommerce brands. Overspending is rampant, and Andrew highlights the importance of comparing ad returns to index fund performance. He outlines common mistakes, the significance of measuring true incremental revenue, and the pitfalls of creative testing. Managing seasonality and understanding marginal ad spend are vital for consistent returns. Additionally, insights on supply chain optimization and the potential of platforms like AppLovin offer actionable strategies for brands aiming for profitability.
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Turning Off Google Revealed Waste
- A client turned off Google Ads after spending hundreds of thousands and found contribution dollars increased.
- The removal showed the previous spend produced minimal incremental value relative to cost.
Force Proof For Creative Spend
- Put burden of proof on creative tests and any ad line item that shows negative return.
- Require clear, documented justification before continuing to fund wasteful creative or channel spend.
Average ROAS Hides Bad Buckets
- Marginal ad spend has wildly different efficiency buckets; average ROAS hides poor-performing marginal dollars.
- Spending to account-average ROAS can mask bucketed spend with very low or negative returns.