Fifteen Seconds Podcast #29 mit Carsten Dippelt von Mercedes-Benz Österreich
Jul 7, 2021
Carsten Dippelt, CEO of Mercedes-Benz Österreich, shares insights from his diverse career in the automotive industry. He describes balancing innovation with family dynamics, especially how kids influence perceptions of premium brands. Dippelt emphasizes the importance of digital transformation in response to challenges like COVID-19. He explores the future of mobility, discussing the rise of electric and autonomous vehicles. Additionally, he offers inspiring advice for youth on following their passions in their careers.
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Tiny Engineering Details Define Premium
- Mercedes differentiates through cumulative small engineering details that create a superior experience.
- Carsten, as an engineer, values how these tiny design choices add up to perceived quality.
Prioritize Team Culture And Leadership Growth
- Focus on team culture and how people want to work together, not just top-down directives.
- Invest in leadership development and internal promotions to build a motivated organization.
Pandemic Pushed Digital Yet Preserved Personal Value
- COVID accelerated digital communication and forced teams to learn emotionally expressive remote interaction.
- Carsten expects a post-COVID blend: more digital meetings but sustained value of personal contact.