Seth Godin's Startup School

The ShipIt Journal

32 snips
Dec 31, 2012
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ADVICE

Thrash Early, Narrow The Team Later

  • Thrash early with many voices, then progressively remove approvers as the project matures.
  • Keep late-stage decision-makers out to avoid expensive, schedule-killing changes.
ADVICE

Decide Whom You’re Designing For

  • List who you are trying to please and design for them, not for the person who walks in later.
  • If a stakeholder isn't your target, don't let their taste derail the project.
ADVICE

Define Perfect Versus Good Enough

  • Write down what 'perfect' looks like, then define a separate 'good enough' standard to ship.
  • Reward achieving good enough to avoid paralysis by perfection and enable regular shipping.
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