We're Gonna Make It

From Idea to $11M in 18 Months Selling Chocolate on TikTok | Oliver Brocato - 21

38 snips
Apr 27, 2023
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Oliver Brocato
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ADVICE

TikTok Marketing with Micro-Influencers

  • Leverage micro-influencers on TikTok to promote products, focusing on engaging content rather than follower count.
  • This approach allows for cost-effective marketing by utilizing the platform's potential for organic virality.
ANECDOTE

Shift to Content Creators

  • Oliver hired a content creator for a flat fee to make daily TikToks, leading to a significant sales increase.
  • This experience led him to realize the potential of hiring creators on retainer instead of chasing individual influencers.
ADVICE

TikTok Sales Strategy

  • Optimize TikTok videos for virality first, focusing on grabbing attention rather than immediate sales.
  • Once a video goes viral, create follow-up videos responding to comments to drive conversions.
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