Entrepreneurs on Fire How to Build a 7-Figure SEO Business (From Scratch) with Nathan Gotch
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Aug 15, 2023 Nathan Gotch, Founder of a 7-figure SEO company, Gotch SEO, shares insights on building a successful SEO business from scratch. Topics include leveraging virtual assistants, creating a results portfolio, standing out in business, automating tasks, utilizing organic marketing strategies, systemizing SEO for scalability, and surrounding yourself with the right people.
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Create Portfolio Sites To Prove Results
- Build a portfolio by creating your own websites and ranking them to show results before pitching clients.
- Nathan created niche city sites (Santa Monica, St. Louis SEO) to attract high-value local leads and prove capability.
Master One Inbound Channel First
- Focus on one inbound channel first instead of juggling many marketing channels.
- Nathan started with Google SEO, then added YouTube and email once he mastered each channel.
Use A Front End Offer To Win Clients
- Sell a low-cost front-end offer to get clients in the door, then deliver value and upsell to full engagements.
- Examples: one-time SEO audit, keyword research, or focused content packages instead of competing on monthly retainers.