1 Insight S23EP05: "Hey, what do you do?"
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May 30, 2024 Diane, a seasoned coach with two decades of experience, teams up with Ray, a highly-referred coach for startup founders, renowned for his client referrals from VCs. They tackle the anxiety surrounding the question, 'What do you do?' and explore how to attract ideal clients through courage and shared values. The duo emphasizes the significance of authentic communication over traditional metrics of success. Their personal stories fuel a commitment to building meaningful connections in the coaching landscape.
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One Insight Can Change Everything
- Rich frames coaching as provoking insight: one instant shift can change someone's entire world.
- He positions the podcast and his work around producing that single transformative insight for high-performing clients.
Recommit To Service Every Day
- Diane recommitted to serving clients directly, prioritizing connection over marketing channels.
- She uses two daily questions: Who can I serve and what can I create today to refocus her coaching practice.
Filter By Psychographics Not Demographics
- Rich recommends filtering clients by psychographics (mindset/behavior) instead of demographics.
- He argues the dream client is the person who 'looks back at you in the mirror'—someone you already deeply recognize.