282: How the Book "Traction" Changed Our Business Trajectory

Hello everybody and welcome back to our podcast! Today’s show is almost like a grown-up book review project, so just imagine us handing in a report and giving a presentation at the front of the classroom! The reason we are going back to school for this one is because the book in question has made such an impact on both of us and TCC as a whole, since we recently read it, that we just could not wait to share it with all of you. Today we will be talking about Traction by Gino Wickman and how it immediately changed our trajectory and gave us so many tools for our biz. We know you are going to love them all! We cannot say this enough, whatever stage of your business you are in, go read it! The book has so many great strategies and this is the Strategy Hour, after all, so there you go!

Today we will be looking at a few of the exercises and frameworks that Wickman offers in the book, which cover goal setting, company roles, vision and loads of other good stuff. We guarantee that these tools will change your biz for the better, forever! The book contains fun and engaging quizzes and activities and we really recommend that you use it as a kind of workbook, moving through it with your own projects and departments. We will definitely be following this episode up sometime in the not too distant future with a report back on the effects of the framework, so keep your eyes and ears peeled for that sometime next year. So without more fuss, let’s get down to it!

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