The Unofficial Shopify Podcast ERP Explained w/ GoodDay's Kyle Hency
Feb 10, 2026
Kyle Hency, co-founder of Chubbies and founder of GoodDay Software, built an ERP made for Shopify merchants after scaling Chubbies past $100M. He shares why ERPs intimidate brands and when spreadsheets finally break. Hear stories about automating POs, live COGS and profitability, agent-driven allocation, and how tooling can make operations feel simple again.
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Chubbies' ERP Was Mission Critical
- Kyle Hency recounts Chubbies' growth and how ERP was essential to scale beyond $100M and pass audits.
- He describes ERP as impossible to imagine not having during their successful sale and exit.
Adopt ERP When Inventory Complexity Grows
- Do seek an ERP when inventory complexity rises: more SKUs, multiple DCs, or multiple sales channels.
- Consolidate off-Shopify sales into one system to get accurate revenue, inventory, and COGS.
Spreadsheets Broke Under Time-Based Orders
- Kyle shares how his banker-built spreadsheet imploded once Chubbies added channels and time-based wholesale orders.
- Pre-booked wholesale orders broke their inventory model and revealed spreadsheet limits.