No bull: Lower Street launches video production service

Lower Street has launched a video podcast production service. The founder and CEO Harry Morton announced the company’s approach in a video - filmed sitting in a field with three cows, seemingly in the pursuit of a metaphor about yoghurt. The company’s philosophy is that a video podcast shouldn’t just be a repurposed audio recording; we suspect it’s also learnt that Shure SM7Bs should ideally be kept away from Aberdeen Angus dairy cattle. You can watch the a-moo-sing video over here.

The winners of the UK’s Independent Podcast Awards were announced. Podcast of the year went to kids show Shelly & The Can-Do Kids. Our list of the winners reveals that Acast hosts almost half of them.

YouTube’s Steve McLendon spoke at SXSW Sydney today, highlighting two features that he suggests are great for podcasters - collaborations, which are good to work with other creators; and episode title A/B testing. (Fun-fact: you can actually test three titles, but we guess A/B/C testing sounds weird).