The Buildout Bourbon Deep-Dive With Wild Turkey
Apr 29, 2025
Bruce Russell, a third-generation associate blender at Wild Turkey, shares his passion for bourbon and the brand's legacy. He highlights the essential role bartenders play in reshaping bourbon culture, especially through storytelling and quality ingredients. The conversation dives into the artistry behind bourbon production, including insights on mash bills and fermentation. Bruce also emphasizes the importance of authenticity in both spirits and hospitality, fostering meaningful connections within the bar community.
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From Sweet'N Low to Classic Old Fashioned
- In 2010, an old-fashioned in Lawrenceburg came with Sweet'N Low, showing how far cocktail culture has evolved.
- Now the same bar makes old-fashioneds properly, reflecting the nationwide cocktail renaissance.
Bartenders Are Key Brand Ambassadors
- Bartenders are the best brand ambassadors because they live the product daily and connect deeply with consumers.
- Be passionate and vocal about your preferred spirits to create real change and opportunities in the industry.
Drinks Cost for Service, Not Beverage
- Tim McKirdy recounts Frank Caiafa's phrase: "You’re not paying for drinks, but for service and the environment."
- Personal interaction and hospitality outweigh just the drink quality at bars.