Kreatures Of Habit Podcast

Kreature Kane Conversation with Kane Footwear Founder John Gagliardi

Sep 24, 2025
John Gagliardi, founder of Kane Footwear and a former professional lacrosse player, shares his journey of creating sustainable athletic recovery footwear. He discusses the innovative use of sugarcane-based materials and how they cater to both athletes and everyday movers. Gagliardi reveals lessons from his entrepreneurial past, including the importance of community in building brand loyalty. He also dives into effective marketing strategies, his daily routines for success, and the significance of lightweight design for direct-to-consumer sales.
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ADVICE

Activate Micro-Influencers And Events

  • Invest in micro-influencers and partner across different audience sectors to expand reach cost-effectively.
  • Show up at events and let people touch and try the product; in-person activations drive direct sales and codes.
ADVICE

Convert Events With Codes And Onsite Sales

  • Run event teams that sell onsite and use expiring promo codes to convert attendees who can't buy the exact size or color there.
  • Treat events as tests for audience fit and double down on the ones that convert best.
INSIGHT

You Can't Win Behind A Computer

  • John believes winning a DTC brand requires street-level work — you can't win just behind a computer.
  • Grassroots, in-person hustle builds trust and fandom for new consumer brands.
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