Consumer behaviour is evolving faster than ever, shaped by economic pressures, technology, and generational preferences.
In this week's episode, our host, Ashley Fell, sits down with Marketing and Insights Strategist at McCrindle, Luke Davies, to dive into how different generations are spending, saving, and shopping—and what this means for businesses and brands.
The generations as consumers infographic: https://mccrindle.com.au/resource/infographic/generational-consumer-profiles/
