The Game with Alex Hormozi Stop Using Industry Standards If You Want to Win | Ep 948
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Feb 18, 2026 Alex argues against following industry averages and explains why leaders must set higher standards. He pushes rapid hiring and multichannel problem-solving to unlock profit. He urges demanding audacious goals, resisting equilibrium, and planning around real constraints. The conversation focuses on rejecting mediocrity and using math, physics, and conviction to create outsized results.
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Don't Benchmark Against Industry Averages
- Industry standards make you average and settle for mediocrity.
- Rejecting industry averages forces you to set higher, differentiating standards.
Meeting A $500M Company Stuck On 'Standards'
- Alex recounted meeting a $500M company whose leader kept saying "we're meeting industry standards."
- He used the story to show industry-standard thinking defends low performance.
Profit Is Unnatural; It Must Be Preserved
- Profit tends to be eroded because people naturally spend available money.
- Maintaining profit requires actively resisting the pressure to normalize success.
