Inside Aesthetics Ep 166 Why Do Patients Have Injectables & How Do They Choose Their Injector? | Dr Cara McDonald
Episode 166 hosts Dr Cara Mcdonald (Dermatologist based in Melbourne, Australia)
Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay.
Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not?
00:00 Introduction 01:03 Dr Cara McDonald 04:55 Why Study the Patient Experience in Aesthetics 10:59 Designing the Survey and Research Process 18:27 What Drives Patient Satisfaction With Injectables 26:25 Trust Versus Results in Patient Loyalty 33:29 Functional Versus Technical Quality Explained 41:37 Building Rapport Through Communication and Time 48:53 Why Cost Is Not the Main Decision Factor 52:09 Recognizing Red Flag Patients and Expectations 61:45 Understanding Body Image and Self Perception 68:49 Managing Perfectionism and Unrealistic Goals 76:38 How to Say No and Protect Patient Outcomes 80:09 Consultation Framework for Safer Decision Making 86:34 Long Term Relationships and Patient Retention 90:43 Final Thoughts on Trust and Patient Experience