ExchangeWire on Google’s UCP, Apple Tapping Gemini for Siri, and Paramount Suing Warner Bros
Jan 16, 2026
28:30
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In this episode of the MadTech podcast, ExchangeWire’s head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree to discuss three major stories surrounding AI, consumer tech, and media power dynamics.
They look into Google’s new protocol for AI-driven commerce, Apple’s decision to tap Google’s Gemini for Siri, and Paramount’s lawsuit following Warner Bros’ rejection of its latest offer.
0:00 Introduction 0:56 Google announces Universal Commerce Protocol 13:53 Apple strikes deal with Google to use Gemini 19:50 Paramount sues Warner Bros over Netflix deal
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