Into The Wild 116. How to do Public Relations For Your Small Business
Apr 19, 2022
46:33
Replay time!
Last month, I was a guest on Elyse Archer's show She Sells Radio, where I talked about all things Public Relations for your Small Business. And this week, I have the honor of sharing this with you inside the Into The Wild community.
In this episode, you will learn:
- There's so much freedom when we step outside the boundaries of expectations
- When committing to something publicly, it will help you follow through
- Those you inspire won't always tell you, but it's your calling to keep going
- An audience of one is still an audience
- Media kits don't have to be complicated, and it forces you to be organized
- There's a strategy for following up
- Podcasts are a form of PR
- Podcasts have a particular niche audience and are great for sales engine
- Everyone on an executive team needs to have a personal brand.
- With taking risks comes judgment from others. You have to put it aside.
Tune in if you want to dive into how to leverage public relations as a massive tool to grow your small business.
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