Earlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs. I broke down my Five to Thrive sales strategy for them by demonstrating how I would sell them their own product. If this episode was valuable for you, please share it with someone you know in sales.

Timestamps:

[0:15] - Six thing to build a value-based business case of what you're selling

[0:45] - Credibility

[1:00] - Emotional connection

[1:15] - Quantitative reasons, impacts, and capabilities

[4:06] - Ask for the sale

[5:43] - Step One: Stimulate Interest

[6:45] - The objective of a cold call/email

[9:54] - Step Two: Transition Interest

[10:45] - Step Three: Share a Vision

[11:53] - Using open ended vs closed ended questions

[13:40] - Step Four: Manage & Develop Their Vision/Expectations

[14:30] - AirPod example

[16:50] Step Five: Thrive

The 5 Steps of Selling