PNR 143: Instagram Launches the Snapchat for Older People

In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics.

This week's story links:

Instagram Takes A Page From Snapchat And Takes Aim At It Toohttp://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0

LinkedIn Feed Is coming To Life With Videos From Influencershttps://blog.linkedin.com/2016/08/02/your-linkedin-feed-is-coming-to-life-with-videos-from-linkedin-i Content Marketing Isn't A Strategyhttp://www.cmswire.com/content-marketing/content-strategist-karen-mcgrane-content-marketing-isnt-a-strategy Facebook's Dominance In Journalism Could Be Bad News For Us Allhttps://www.theguardian.com/media-network/2016/jul/28/facebook-dominance-journalism-world-view SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/features/2016-marissa-mayer-interview-issue/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics https://www.amazon.com/gp/product/B005HJYN5W/ref=oh_aui_d_detailpage_o00_?ie=UTF8&psc=1