The Coach Tribe Launch and Scale Your Coaching Business: A Step-by-Step Guide for Success | w/ Sarah Burrows | The Coach Tribe Podcast Ep. 32
Mar 1, 2023
Sarah Burrows, a Career Coach with a psychology background, shares her expertise on launching and scaling coaching businesses. She discusses innovative ways to attract clients on Instagram and emphasizes the importance of authenticity in building an online presence. The conversation also covers effective strategies for using Google Ads and the value of collaboration in marketing. Plus, Sarah highlights mindset shifts necessary for success, sharing transformative insights that empower coaches to thrive in their journey.
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Client Converted After Long Follow
- A client followed Sarah for months before committing, showing social media's latent impact.
- People often decide to work with a coach only after prolonged exposure and trust building.
Leverage Website and SEO
- Optimize your website for SEO using keywords your clients search for.
- Use your website to educate visitors and lead them toward booking discovery calls.
Test Google Ads Strategically
- Test Google Ads by researching client keywords and tailoring your ad copy.
- Set a clear timeline for testing ads before deciding their effectiveness or stopping.
