Crawling Mondays by Aleyda - SEO News, Tips and Interviews SEO Predictions and expectations of +20 SEO specialists for 2026
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Dec 18, 2025 Top SEO specialists share their predictions for 2026, highlighting concerns over traffic declines for publishers. They stress a return to SEO fundamentals and audience needs while cautioning against the allure of new tools. As AI shapes search, experts foresee challenges in attribution and the need for human expertise to maintain quality. Content creators are expected to become pivotal in strategies, and schema will be crucial amid zero-click results. Continuous Google updates and a focus on traffic quality over quantity are also emphasized.
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Prioritize With Business Cases
- Build business cases to prioritize SEO and AI initiatives with development teams.
- Avoid implementing features that have no measurable business impact.
Zero-Click SERPs And Schema Value
- Google overviews and zero-click SERPs will become more prominent, reducing direct clicks.
- Rich schema and shipping data can provide a competitive edge for retailers.
Semantic SEO And Data Fusion
- Semantic understanding and entities will be central to SEO as AI search grows.
- Combining GA4, GSC, and other data with AI will be a next-level SEO challenge.