96. Evan Shapiro: The Affinity Economy and a New Model for Indie Film

In this episode, Alex is joined by Emmy and Peabody Award–winning producer, and analyst, Evan Shapiro. Known widely as the Media Cartographer, Evan has spent years mapping how power, attention, and money move across media. But now he’s gone beyond analysis and into practice with SKIT, a $65,000 feature film shot in eight days and released globally via Tubi and Filmhub. Evan calls SKIT a case study in the “Affinity Economy”: a new model for independent filmmaking that is creator-led, audience-aligned, and designed for sustainability rather than old industry models of gatekeepers and 'lottery-ticket' thinking. Evan and Alex explore why the traditional indie film system no longer works, how festivals and streamers have narrowed opportunity, and why creators must now think in terms of communities, engagement, and ownership. They dive into the making of SKIT, the economics of free ad-supported streaming, the collapse of monoculture media, and what it really takes to build a sustainable creative career in 2026 and beyond. This episode is essential listening for filmmakers, creators, and anyone navigating the future of screen storytelling. About Evan Shapiro Since he created his Media Universe Map, Evan Shapiro has become known as the Media Cartographer. Using his very specific voice and point of view, Shapiro charts Media's future through his essays on the Media War & Peace Newsletter – which is now one of the most read entertainment business publications on Substack. He also co-hosts The Media Odyssey podcast, which has become an industry touchstone. Shapiro has been a featured speaker at the world’s most important media events. His maps, infographics, and ruminations are now widely quoted and used by businesses, executives, analysts, and colleges around the world. Shapiro is also an Emmy and Peabody Award winning producer of TV, films and podcasts, including Portlandia, This Film Is Not Yet Rated, Please Like Me, Comedy Bang Bang, Brick City, and Harmonquest. He also served 18 years as a professor at New York University’s Stern School of Business. Find our more about Evan at https://eshap.substack.com/ More abut Future of Film: www.futureoffilm.live