School of Hard Knocks Podcast RJ Jain | He Left India, Sold a Startup to Google, Now He’s Building a $200M Company
Apr 23, 2026
RJ Jain, founder and CEO of Price.com and former founder who sold a startup to Google, builds AI-powered shopping that automates finding deals. He talks about leaving India, building and exiting startups, creating AI agents that search and buy, distribution hurdles, celebrity partnerships, and the tradeoffs of solo founding while scaling a consumer tech business.
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Price.com Solves Buyer Remorse With AI Matching
- Price.com began from RJ's buyer's remorse when he found refurbished items for half price and sought to match new to used listings with NLP.
- He built an AI-driven comparison engine that combines cashback, coupons, and automated purchasing agents.
Automate Shopping With Multi-Agent AI
- Design multi-agent AI workflows to handle discrete shopping tasks: product discovery, price comparison, coupon search, and checkout.
- One agent can even execute purchases on users' behalf to create one-click shopping outside Amazon.
Monetize Shopping With Cashback Splits And Pro
- Monetize consumer shopping via affiliate splits: keep part of retailer commission and pass part to users as cashback.
- Offer a low-cost pro subscription for extra savings and AI-powered checkout features.