Making Data Simple Taming the Messy Data Reality: Turning AI Training Chaos into an $80T IP Asset Class with Andrea Muttoni, President and CPO of Story
Tackling the messy reality of data fueling artificial intelligence, Andrea Muttoni—President & CPO at Story—joins the show to unpack how Story is building an AI-native infrastructure for intellectual property and training data. We dig into making the $80T IP asset class programmable, traceable, and monetizable, and how Story aims to turn “mysterious training data blobs” into transparent rights and payments for creators and enterprises.
- 01:10 Meet Andrea Muttoni
- 06:49 Story's Core Mission
- 13:41 IP Monetization
- 21:08 Biggest Competitor
- 22:49 Compute, Models, & Data
- 27:46 What to IP, Where Not
- 31:16 Blockchain
- 34:54 Protecting Your IP
- 41:36 Reaching Story
Andrea explains how Story is building a blockchain-based IP and data layer so AI systems can train on licensed content while proving usage, enforcing licenses, and automating payments to rights holders. We talk about the practical challenges of cleaning and labeling real-world data, what “IP-safe” datasets look like in practice, and how developers and companies can plug into Story’s infrastructure. Andrea also shares where blockchain actually adds value (and where it doesn’t), why he thinks “AI can’t scale on legal ambiguity,” and concrete steps creators and founders can take today to protect and monetize their IP in the AI era.
LinkedIn: linkedin.com/in/muttoni
Website: https://www.story.foundation/
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Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.