Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart #735 - The 9 Figure NeuroGum Story
Discover how NeuroGum’s founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS.
💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP20 To Save 20%)
► Learn How To Sell on Amazon: https://h10.me/ft
NeuroGum’s journey from a college dorm room experiment to a 9-figure brand is one of the most compelling success stories in modern eCommerce. Founded by neuroscience student Kent Yoshimura at UC San Diego, NeuroGum was born out of a personal need for clean energy and sustained focus without the crash of traditional energy drinks. By combining natural caffeine with L-theanine in a convenient gum format, the brand introduced a new category: functional energy gum designed for mental clarity, productivity, and performance.
After launching on Indiegogo in 2015 and gaining traction through early biohacking communities, NeuroGum rapidly expanded onto Amazon, where data-driven keyword strategies and smart positioning helped accelerate growth. The brand later gained national attention through Shark Tank and organic mentions from Joe Rogan, further solidifying its authority in the nootropics and energy supplement space. Today, NeuroGum not only dominates Amazon in its category but also outsells 5-Hour Energy at CVS, proving that innovative product development combined with strong eCommerce execution can disrupt even the most established markets.
NeuroGum’s rise highlights key lessons for entrepreneurs: solve a real problem, leverage community validation, use marketplace data to guide expansion, and build a brand that prioritizes both performance and authenticity. What started as a dorm room biohacking experiment has evolved into a nationally recognized energy brand redefining how consumers think about focus, productivity, and functional supplementation.
In this episode of the Serious Sellers Podcast, Bradley and Kent talk about:
- 00:00 – NeuroGum Introduction & Brand Overview
- 05:26 – Discovering Nootropics & Product Idea
- 10:29 – Indiegogo Launch & Early Viral Success
- 12:36 – Scaling NeuroGum on Amazon
- 12:39 – Shark Tank Experience
- 18:09 – CVS Retail Breakthrough & Polar Vortex Crisis
- 19:11 – Post-Shark Tank Lawsuit Battle
- 20:56 – Joe Rogan’s Organic Endorsements
- 22:47 – TikTok Shop Growth Strategy
- 27:30 – Celebrity Investors & Partnerships
- 29:02 – Using Helium 10 for Amazon Growth
- 31:28 – Entrepreneur Mindset & Motivation
- 34:34 – The Future Vision for NeuroGum
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast
Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
- Helium 10: 30+ software tools to boost your entire sales pipeline from product and keyword research to listing optimization, advertising, and revenue recovery automation. Make running a successful Amazon and TikTok Shop business easier with better data and insights. Use code SSP20 to save 20% off! See what our customers have to say.
- Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
- Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
- AM/PM Podcast: Get weekly educational trainings on different aspects of E-Commerce, such as AI, TikTok Shop, and more, as well as keep up to date with everything that happens in Ecom with our Weekly Buzz news series. Don’t forget to subscribe on our YouTube Channel.