Good Content with Shannon McKinstrie Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
I don’t see anyone else talking about this, but it is absolutely crucial for anyone creating content in 2026. We should see ourselves mirrored in your hooks. So many people are missing this when they post, creating content that people simply consume instead of content they actually see themselves in. Taste driven content goes beyond simple product recommendations, it directly taps into our identities of who we are and who we want to be. So next time you start to tap post, I want you to ask yourself, will this grab their attention by taste alone?
In this episode we’ll be covering:
- How taste driven content makes your audience feel seen and connected when they are scrolling (solving 99% of your Instagram marketing problems!?)
- Examples of irresistible hooks, visual cues, and specific callouts that instantly align your brand with the people you truly want to serve.
- Creating value through connection and making sure people feel seen in your content.
- Using visual storytelling (B-roll, branding, and aesthetics) to quickly grab attention on Instagram and TikTok.
- Naming your audience’s taste with identity call outs, building instant connection and engagement.
Featured content in this episode:
- Jkb.journal: Your cleaner shouldn’t need a warning label
- Jessandmissamelia: POV She kept you up all night
- Kaivalondon: Milestone ring stack
- Berlingerjewelry: Normalize smaller engagement rings
- Henryjwade: Do you want to go camping?
- Lauramvila: When I say I want a big candle
- Vivianshayhome: I’m an artist kitchen remodel
Recommended episodes:
- Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
- Episode 83: Use the REP Hook Formula and Start Filling in the Missing Pieces
- Episode 92: This is the Era of Experiences and Belonging
- Episode 96: Boost Retention Rates and Create Memorable Content that Feels Human
- Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content
- Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
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