Welcome to No Hacks, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:

A digital marketing professional wondering how this new form of computing will change your job
A marketing manager or director looking for ways to leverage these new tools in your organization
Or a marketing agency owner wondering what is going to happen to your business model

This episode is for you!

Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.

Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.

This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.

https://experimentationelite.com/

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

103: Generative AI for Marketing with Jim Sterne