The Agents of Change Digital Marketing Podcast 7 AI Lessons for Every Marketer in 2026 with Rich Brooks
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Jan 21, 2026 A human-first approach to using AI in marketing beats chasing an AI identity. Perfect prompts are a myth, so experiment and iterate. Build and compare custom GPTs across platforms to find the best outputs. Pick image tools based on task needs rather than one-size-fits-all. Use AI to raise content quality, not just quantity, and keep humans in the final-edit loop.
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Be A Human First Company
- Avoid branding your company as AI-first and instead prioritize human relationships in your marketing and service model.
- Rich Brooks reversed course in 2025, aiming to make Flight New Media human-first so staff use AI to enhance client outcomes rather than replace human connection.
Perfect Prompts Don't Exist
- There is no single perfect prompt; frameworks help start the process but iteration matters most for quality outputs.
- Rich Brooks warns that guru frameworks often repackaged old ideas and that trial-and-error yields better prompts over time.
Run Custom GPTs On Multiple Platforms
- Recreate and run custom GPTs across multiple platforms to compare outputs and pick the best performer.
- Rich Brooks keeps the same assistant instructions on several LLM platforms and runs head-to-head tests, then combines the strongest parts.