The GaryVee Audio Experience Sink or Swim: The Importance of Going All-In | GaryVee Audio Experience with Matt Higgins!
Feb 14, 2023
In this engaging conversation, Matt Higgins, Co-founder and CEO of RSE Ventures and Guest Shark on Shark Tank, discusses his new book 'Burn The Boats' and shares insights on overcoming hesitation. He emphasizes the importance of commitment and risk-taking in achieving goals, illustrated by a humorous helicopter adventure. The duo explores innovative book marketing strategies and unique fan experiences, alongside personal anecdotes that highlight resilience and the value of collaboration in business relationships.
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The Danger of Plan B
- Hesitation stems from focusing on potential risks and escape routes.
- Contemplating Plan B hinders success by reducing both the likelihood and desire to achieve the primary goal.
Front-Load Risk Assessment
- Process and synthesize risks upfront.
- Once assessed, proceed fearlessly without dwelling on potential downsides.
Wharton Study on Plan B
- Merely contemplating a plan B reduces the probability of success and the desire to achieve it.
- This concept is proven by a Wharton study where students thinking about alternative solutions performed worse.
