Marketing Over Coffee Marketing Podcast Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More
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Feb 7, 2025 Discover how recent tariff changes are reshaping supply chains and business operations. Learn to leverage generative AI for improved business continuity. Dive into optimizing websites for AI searches with new standards like LLMS.txt. Explore the challenges of tracking AI-driven traffic with Google Analytics and the impact of AI on click-through rates. Engage with strategic marketing insights and hear about innovative frameworks like PRISM. Plus, enjoy light-hearted anecdotes about culinary experiments and audio upgrades.
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Supply Chain Vulnerability and AI
- Assess your supply chain to identify vulnerabilities.
- Use generative AI to analyze business continuity plans and predict potential disruptions.
Website Accessibility for AI Agents
- Install a screen reader to evaluate website accessibility for AI agents.
- Ensure your website works well with screen readers; AI agents struggle with poor accessibility.
Optimizing for AI Search with LLMS.txt
- Create LLMS.txt files to provide AI models with website summaries.
- This helps AI models avoid hallucinations by using your own words.
