Coop Records Podcast Rodeo’s 5 Year Consumer Journey
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Jan 8, 2025 Dive into the world of Rodeo, the consumer crypto app revolutionizing user engagement! The founder shares insights on network effects, social graphs, and building a product for real-world impact. Discover the explosive growth post-holidays, addressing the transition from niche to mainstream. Explore the evolving art market and the importance of grassroots strategies to attract new users. The discussion highlights a gamified secondary market enhancing accessibility and user involvement, promising a vibrant future for the platform.
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Mainstream Adoption Vision
- Rodeo's vision is mainstream crypto adoption by focusing on value proposition, not solely crypto.
- They want the app to be appealing regardless of users' crypto knowledge.
Targeting Everyday Users
- Early crypto adopters validated the technology, but now the focus is engaging everyday users.
- The goal is to appeal to people with limited funds and time, making the app genuinely enjoyable.
Network Effects in Rodeo
- Leverage social discovery mechanisms, letting users see what friends collect.
- Avoid global leaderboards; focus on personalized feeds based on social connections.