Digital Branding in a Regulated Industry at Allianz

“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time navigating the engaging yet challenging waters of digital marketing in a regulated industry. This week, she took some time to talk to us about brand ambassadors, compliance, and more on the On Brand podcast.

About Kary Delaria

Kary is the Social Media Manager at Allianz, overseeing and managing all aspects of the Fortune 100 brand’s corporate social media channels – from strategy to content to community engagement. This work has been the recipient of both the Allianz Project Team of the Year and Sabre awards.

With 15 years of experience in public relations, media relations and marketing communication, Kary has helped clients from a wide range of industries develop and manage their brand’s online presence and reputation through a combination of social media analysis, monitoring and community engagement. Driven by a passion for digital ethnography, Kary explores the “whys” and “hows” that inspire people to talk and share online, then guides brands in leveraging the data to develop and refine effective marketing and communications strategies.

As a national speaker, Kary has shared her expertise on social media, marketing, and digital communications at conferences and events such as the Online Marketing Summit, the Radian6 Social User Conference, Y’all Connect, and the Social Brand Forum.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

This week I’m giving a shoutout to APSIS, who is hosting me in Stockholm, Sweden, where I’ll be keynoting their Email Marketing Evolved conference. Thanks APSIS!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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